Business

Lox Lift adds additional American Investor as they launch Uber-style taxi platform in Malawi 

Malwian startup Lox Lift is hoping to exploit Uber’s absence of presence in the country with the dispatch of its own private taxi App.

There is no word of any up and coming Uber dispatch in Malawi, a circumstance the recently framed Lox Lift is hoping to capitalize on..

Made by Malawian Locals and financed by American financial backers, Lox Lift is to all degrees and purposes an Uber clone, despite the fact that there are several distinctions.

“We assist individuals with getting a ride at the tap of a phone – there’s no hailing a taxi or entering a strange vehicle. It’s the most advantageous approach to get a protected, dependable and reasonable ride,” Co-Founder Justin Luwemba advised us.

So far, so Uber, but Lox Lift has some variations. Firstly, users pay a small fee for an allotted amount of access time to the available drivers on the platform. From there, all transactions and fees are strictly between the driver and customer. Unlike Uber, this format empowers drivers to not only set their own rates, but also to keep 100 percent of the profits. By all accounts, a very appealing proposition.

Aside from the fundamental details regarding the functionality of the platform, there have also been many rumors and speculations as to the total American financial investment into Lox Lift, with a wide range of numbers being tossed around. While the exact numbers may remain somewhat of a mystery, what we do know for sure is that this week, Lox Lift added to its R & D and marketing war chest budgets with the announcement that Chicago based financial investor and entrepreneur Jacob Michael Johnson, would be joining the company as a minority owner.

Aside from the fundamental details regarding the functionality of the platform, there have also been many rumors and speculations as to the total American financial investment into Lox Lift, with a wide range of numbers being tossed around.  While the exact numbers may remain somewhat of a mystery, what we do know for sure is that this week, Lox Lift added to its R & D and marketing war chest budgets with the announcement that Chicago based financial investor and entrepreneur Jacob Michael Johnson, would be joining the company as a minority owner.

I’m  greatly appreciative to be a Lox Lift investor because I wanted to be a part of an organization that gave back to the community and empowered and created economic wealth for the Malawian citizens”, said Jacob Johnson. 

Perhaps the biggest difference between Uber and Lox Lift is the addition of a logistics category. In addition to private taxi car drivers, long haul semi truck drivers are also promoted and advertised on the platform for commercial companies looking to transport their goods and services. Considering the informality of the trucking industry in Malawi, creating a centralized location for businesses to contact logistics drivers is certainly a welcomed addition.

“As we probably are aware, numerous drivers have their own customers preferring to call them straightforwardly to get a taxi. It might happen that the driver can’t acknowledge the work since he is on another ride or the customer’s pickup area is excessively far from the driver’s location. Presently, with the contact data for each accessible driver nearby, getting a ride whenever from any spot is readily available day in and day out”, said individual Co-Founder Elliott Decoursey Carter.

Lox Lift is at present is only accessible in Malawi, however means to cover the adjoining Zambia in due time. It hopes to develop its armada to 1,000 drivers before the year’s over, and is focusing on 10,000 clients at that point.